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LOREAL PROFESSIONNEL CURL X ANTI-BUILD UP SHAMPOO 300ML

KSh3,131.00

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Anti-buildup cleansing jelly shampoo-Provides moisture while gently cleansing curls and coils.Cleanse your curls the pro way with the new anti-buildup cleansing jelly, powered by Glycerin, Urea H and Hibiscus seed to gently remove daily accumulated buildup with a quick-foaming silicone & sulfate-free lightweight texture. Developed with 4 international curl experts.

[CLEANSE YOUR CURLS THE PRO WAY]: Gently eliminates buildup while providing moisture with no itchy feeling or stripping hair.

[HIGHLY CONCENTRATED ACTIVES]: Concentrated with plant-based Glycerin, Urea H & Hibiscus seed for intensely moisturized and fortified curls and coils.

[UNIQUE EXPERIENCE]: Sulfate-free and silicone-free jelly formula with a quick-foaming lightweight texture.

[CO-DEVELOPED WITH CURL EXPERTS]: With 4 international curl and coil experts: Titus Magida from South Africa (@call.me.titus), Vivi Siqueira from Brazil (@vivi_siqueira), Derick Monroe from the United States (@derickmonroe) and Elodie Euston from France (@elodieeuston).

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Description

[CLEANSE YOUR CURLS THE PRO WAY]: Curl Expression anti-buildup cleansing jelly shampoo is designed to cleanse curls and coils, the pro way. It gently eliminates daily accumulated impurities and buildup while providing moisture with no itchy feeling or stripping hair.

[HIGHLY CONCENTRATED ACTIVES]: It is highly concentrated with plant-based Glycerin, Urea H & Hibiscus seed. Glycerin is a plant-based humectant that holds onto water for long lasting hydration on driest fibers. Urea H, naturally present in skin, has a double action of retaining hydration and reinforcing hydrolipid barrier. Hibiscus seed, extracted from the heart of the hibiscus flower, is a super rich natural source of amino-acids and high-grade vitamins.

[UNIQUE EXPERIENCE]: This sulfate-free and silicone-free jelly formula penetrates easily into hair mass to reach up scalp with a quick-foaming lightweight texture.

[ADDICTIVE FRAGRANCE]: A memorable floral composition of star Jasmine, Orchid & Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.

[CO-DEVELOPED WITH CURL EXPERTS]: With 4 international curl and coil experts: Titus Magida from South Africa (@call.me.titus), Vivi Siqueira from Brazil (@vivi_siqueira), Derick Monroe from the United States (@derickmonroe) and Elodie Euston from France (@elodieeuston).

[HOW TO USE]: Every other week, it is important to start your routine by deeply purifying the fiber to enable mask and leave-in treatments to penetrate the fiber.

[PRO TIPS]: Use it everytime you have done a heavy leave-in layering since the last shampoo. Perfect for coils with easy scalp access, especially after wearing protective styles.

*Instrumental test: anti-buildup shampoo + intense moisturizing cleansing cream + intensive moisturizer rich mask.

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